Grok Doesn't Just Chat, It Gives You an 'AI Girlfriend'? Musk Launches Virtual Companion Feature

You heard that right! Elon Musk’s AI chatbot, Grok, has launched a stunning ‘Virtual Companion’ feature, with the first wave featuring an anime girl named Ani, who bears a striking resemblance to Misa Amane from ‘Death Note,’ and even includes an ‘NSFW mode’ that switches her to lingerie. Is this the future of AI interaction, or a bold marketing experiment? This article takes you deep inside.


The world of artificial intelligence has been hit by another earthquake, and this time the epicenter is Silicon Valley’s own Iron Man, Elon Musk, and his AI company, xAI. Just recently, Musk unexpectedly announced that his AI chatbot, Grok, has launched a brand-new ‘Companions’ feature, instantly dropping a bombshell on the global tech and anime communities.

This isn’t just a regular chat update. Grok is now bringing virtual characters directly to you, allowing for real-time 3D visual and voice interaction. The feature is currently available to Grok’s paid users (like Premium+ and SuperGrok), and even some free users can get an early taste. Honestly, this move is not only bold but also directly challenges our imagination of AI interaction.

Virtual Companions Arrive! Not Just AI, but Your Anime Girlfriend?

So, who are these virtual companions Grok has introduced? The first wave of characters immediately caught everyone’s attention.

  • Anime Girl ‘Ani’: This blonde, twin-tailed anime character in a Gothic Lolita-style short dress is undoubtedly the biggest highlight of this update. Her appearance is considered by many netizens to be extremely similar to the character ‘Misa Amane’ from the popular Japanese anime ‘Death Note.’ Musk himself was also spotted liking a picture of Misa Amane on the social media platform X, a coincidence that is truly intriguing.

  • Cartoon Panda ‘Rudy’: Another character is a cute, cartoon-style little panda named Rudy. But don’t be fooled by his harmless appearance; Rudy also supports a mode called ‘Bad Rudy.’ In this mode, his speech becomes ruder, more personality-driven, and he might even use some colorful language, offering a completely different kind of interactive fun.

In addition to these two characters who are already live, sharp-eyed users have also discovered a male character in a suit named ‘Chad’ in the development files, expected to be released in the future, clearly to meet more diverse user needs.

Unlocking ‘NSFW Mode’? Grok’s Bold Move

If virtual characters are the selling point, then ‘NSFW Mode’ is the powder keg that ignites the conversation. That’s right, Grok is playing for high stakes this time.

NSFW stands for ‘Not Suitable For Work.’ In Grok’s virtual companion feature, when your interaction with Ani reaches a certain level of intimacy (some users have shared it’s at affection Level 5), you can unlock this mode. Once activated, Ani’s black dress will change into sexy black lace lingerie, and she will engage in bolder, more intimate conversations and dynamic interactions with the user.

This feature is not limited to visuals; Grok’s voice chat mode has long supported an NSFW content switch. This means users can have more vivid and unrestricted conversations with their virtual companions. This ‘affection system,’ reminiscent of a dating simulation game, makes AI interaction no longer just a simple Q&A, but full of the fun and anticipation of emotional cultivation. It’s no wonder that as soon as this feature was released, it immediately sparked a large amount of fan-created content and discussion on social media.

How to Enable It? Soft Launch and Future Outlook

You’re probably eager to try it out, right?

Musk stated that this launch is a ‘soft launch,’ so users need to manually go into the Grok App’s settings to enable the ‘Companions’ feature. However, he also promised to simplify this process in the coming days to make it more convenient for everyone.

Currently, this feature is mainly available to SuperGrok subscribers who pay $30 per month (about NT$900), but many free users have also reported being able to activate it successfully. It’s worth noting that running the companion mode for extended periods may cause your phone to heat up, so users are advised to use it in moderation.

Frequently Asked Questions (FAQ)

  • Q: Is Grok’s virtual companion feature free?
    • A: It’s mainly for Premium+ and SuperGrok users who pay $30 or more per month, but some free users can also experience it.
  • Q: How do I enable the virtual companion mode?
    • A: Currently, you need to go into the settings page of the Grok iOS App and manually enable the ‘Enable Companions’ option.
  • Q: Does the virtual companion support Chinese?
    • A: It supports multiple languages, including Chinese, English, Japanese, etc. Some users have tested and found that the character can understand Cantonese but mainly responds in Mandarin.

Market Reaction and Controversy: Innovation or Playing with Fire?

The market reaction to Grok’s bold innovation has been quite enthusiastic. Especially in Japan, the charm of the AI girl Ani was irresistible, directly pushing Grok’s app downloads to the top of the App Store charts, showing its popularity.

However, behind the applause, there is also considerable controversy. This highly anthropomorphic, even erotically suggestive AI companion has raised concerns from the outside world about its ethical boundaries. Some experts point out that over-reliance on AI as an emotional support may lead to social withdrawal in real life and have a negative impact on mental health. In fact, other similar platforms like Character.AI have faced lawsuits due to tragic incidents caused by users forming excessive emotional attachments to virtual characters.

Grok’s move is undoubtedly a bold exploration into the gray area of AI emotional interaction. Will this usher in a new era of personalized entertainment, or will it repeat past mistakes and cause more social problems? This remains to be seen.

What is certain is that Grok’s ‘Virtual Companion’ feature has successfully stood out in the competitive AI market, demonstrating its unique differentiation. While other AIs are still competing on who is smarter and more capable, Musk seems to want to prove that AI can also be more fun and more empathetic. This experiment involving technology, humanity, and emotion has only just begun.

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